The digital heritage sector has become a highly significant part of the development of cultural heritage. Cultural organisations are increasingly using interactive technology to support the understanding of cultural heritage. This research aims to provide an approach for digital cultural heritage researchers and digital museologists to establish an appropriate position within digital cultural heritage. In this paper, the authors have undertaken a qualitative evaluation of data based on interviews, workshops and fieldwork focusing on potential transcultural audiences, and Chinese/non-Chinese puppetry stakeholders. From these findings, the authors have presented several design suggestions for cultural preservation to surmount transcultural barriers.