Pairing intangible cultural heritage with tourism: the case of Mediterranean diet
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This paper discusses a framework for managing actions at Cretan Diet Festival, suggesting that the proposed framework constitutes as a management tool to develop and implement a mutually beneficial partnership between intangible cultural heritage (ICH) and tourism.
SOTIRIADIS, Marios (2017) "Pairing intangible cultural heritage with tourism: the case of Mediterranean diet". In EuroMed Journal of Business, Vol. 12, no. 3, 269-284, https://doi.org/10.1108/EMJB-07-2016-0019